There are two ways to use AI for a law firm's content. One is to let it publish. The other is to let it draft. The first is fast and occasionally disastrous. The second is nearly as fast and keeps a lawyer's judgment where it belongs.
My HypeWriter, the content engine in our bundle, is built around the second.
It starts with your voice
Before it writes anything, the engine needs to know how your firm sounds. We ask one question: do you have a branding package, or would you like to be interviewed? From there you can upload your materials, click through a guided interview or fill out a form. The result is a Brand Profile, a readable description of your firm's voice, audience and practice, which you review and approve. You can retrain it any time.
Then a steady rhythm
Each week the engine proposes topics drawn from your practice areas. For each accepted topic it:
- Researches the subject from real sources and records what it relied on.
- Checks facts before drafting, so the draft is built on what was verified.
- Drafts a full article with headings, a summary and an SEO title and description.
- Reviews the draft editorially and runs a compliance check for the things advertising rules prohibit: promises of outcome, superlatives, missing disclaimers.
- Compares it with what you have already published, so each article takes a fresh angle.
Three drafts a week arrive in your approval queue.
The step that matters
The queue is the only route to publication. A person at your firm opens each draft, sees exactly how it will look on the site, edits whatever needs editing and approves it or sends it back. There is no setting that skips this.
We built it that way for a simple reason. Your firm is responsible for what it publishes. A tool that publishes for you does not change that; it only removes your chance to catch a problem.
After approval
An approved article is published with its structured data, added to your sitemaps and announced to search engines. The dashboard then offers to share it: captions written for each social network, ready for the same approve-first treatment.
And the following week, your AI briefing tells you how it did.
What this replaces
For most small firms the honest alternative is not a full-time writer. It is a blog last updated two years ago. Fifteen minutes of a lawyer's review, three times a week, is a realistic price for a site that stays current and says things worth reading.